Max Woodhead - Founder and Director
An award-winning consultant and strategist, Max brings over 15 years of experience in business transformation, customer strategy and marketing technology. A former PwC New Zealand Director, he has led large-scale projects across DLA Piper, University of Auckland and Fisher & Paykel, and now works hands-on with community organisations and mid-size businesses - helping them articulate value, win competitive funding and RFPs, and turn strategy into working delivery.
Max has worked across government, financial services, technology and community sectors, leading customer-centric transformations and enterprise change. His expertise spans customer segmentation, marketing automation, proposal development and strategic roadmaps - ensuring strategy translates into execution.
Outside the business environment, Max is a proud father of 3 girls and a competitive athlete - having represented New Zealand at long-distance triathlon, completed several Ironmans and ultra-marathons and, more recently, competing in Hyrox racing.
Examples of client work:
- Designed the Pasifika Career Pathway programme for Port of Auckland - employee journey maps, capability matrices and manager guides, co-designed with kaupapa Māori and Pasifika partners and built for POAL to own and evolve.
- Led CRM and marketing automation selection and implementation for Southern Cross Pet Insurance - requirements, RFP process, HubSpot partner implementation and reporting dashboards for improved customer conversion.
- Led a customer strategy for a major NZ bank struggling with segmentation and service design - journey mapping and segmentation models that improved retention, cross-selling and internal processes.
- Worked with a top NZ insurer to enhance their RFP and proposal strategy - a proposal scoring framework, key value propositions and structured responses that lifted RFP success rates.
- Led a strategy refresh for a South Auckland not-for-profit - identifying pain points and helping leadership articulate their B2B audience and unique 'WIN themes' for funding.
- Spearheaded marketing transformation at the University of Auckland - Oracle Eloqua and Analytics implementation, lifting student enrolment and campaign ROI.