Business problems we solve

After working with a range of businesses, from large enterprise organisations to smaller mid-size ones, there are usually one or a combination of issues that impact their ability to adapt. Below is a quick overview of the things we often hear, related to the problems we solve.

Understanding your customers or clients

“We understand who our customers are but unsure of how they think and how to prioritise them”
"We have a great product but can't understand why our customers don't see the value in it"

Being able to articulate your advantage or 'right to win'

Once you have a good offering or product, being able to easily articulate it can be challenging. We often hear clients say:

"We have a strategy, but people can’t articulate it to others”
“We struggle to articulate our value in proposals and RFPs”

Prioritising actions or focus areas of change

When organisations are faced with change, knowing where and how to start is often an issue. We often hear clients say:

“We don’t have a clear, structured strategy for growth
“We need an actionable roadmap, not just some ideas on paper”
“We’re facing challenges but not sure where to start or what to change”

Examples of tools and frameworks

Customer Journey Maps and Service Blueprints

We talk to customers and staff to build an end-to-end view of how your customers interact with your business. This will help to identify pain points and key moments of truth during their decision-making cycle and create a focus for improvement and growth.

Strategic Roadmaps and Pain Point Analysis

We work with you to clearly articulate your competitive position, identifying potential trends, and undergoing market research if necessary. We help to combine, playback and distil organisational goals, vision and outcomes into a simplified roadmap. This can be easily articulated and understood by both teams and leaders, for improved implementation.

RFP and Sales Pitching Templates

We create and deliver tools to increase the win rate of sales pitches to prospective clients. We have experience supporting clients on all types of acquisition - from large scale RFP's and tenders to targeted new customer acquisition in both B2B and B2C markets.

Business problems we solve

Examples of tools and frameworks

Customer Journey Maps and Service Blueprints

Strategic Roadmaps and Pain Point Analysis

RFP and Sales Pitching Templates

RFP and Sales Pitching Templates

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